From isolated efforts to a unified story.
How Random Forest turned scattered marketing efforts into one connected marketing engine.
INDUSTRY
Data, AI & Analytics / Business Intelligence
SERVICES
Interim CMO, Marketing Strategy, Content production, CRM & Activation
DURATION
2 years, tranformation partnership
CLIENT
Random Forest
STARTING POINT & NEEDS
Random Forest had high marketing activity and saw a need for greater cohesion. Communication, content and sales support ran in parallel tracks and were often ad hoc, based on available time or external initiatives.
This made it harder to maintain consistent quality and messaging over time. Customer relevance varied, and outreach often reached similar types of people.
The company wanted to move from a more reactive approach toward more demand-driven marketing, while closing the gap between its desired position and how the market perceived it.
INSIGHT & EXECUTION
Our focus was on creating direction, structure, and a clearer connection between business, customer and communication.
01
CONSOLIDATED INSIGHTS
Customer data, conversations and activities were structured in HubSpot. Sales input, feedback, and demand signals became an integrated part of prioritization, planning and communication.
STRATEGIC FOUNDATION
02
Clear themes and a cohesive annual marketing and communication plan were developed based on customer insights and business goals. This created a stable foundation for decision-making and reduced the need for ad hoc solutions.
03
ITERATIVE ACTIVATION LOOP
Work was organized around major initiatives such as customer cases, webinars, and a flagship event (Data Day), complemented by ongoing content. Activities, audience response and insights were connected, creating continuous learning.
RESULTS & VALUE
The work resulted not only in individual improvements, but in a more cohesive and scalable way of working, where communication clearly contributes to the business over time.
Clarity
Higher quality and clarity in every deliverable.
Efficiency
Shorter lead times, more efficient planning.
Relevance
Webinar attendance grew from ~20 to ~100 participants within the right target audience.
Growth
Content reused across sales, stronger alignment and broader activation - marketing built to scale with the business.
ABOUT RANDOM FOREST
Random Forest helps companies and organizations create data-driven growth by collecting, analyzing, and visualizing data. By harnessing the power of Business Intelligence, Data Management, AI and advanced analytics, the company gives its customers effective tools that optimize operations and increase business value.