A common thread through projects, people and ideas.
How Reflex turned years of individual projects into a clear and unified voice.
STARTING POINT & NEEDS
Reflex Arkitekter was approaching its 20th anniversary and had initially planned to produce a traditional corporate film. At the same time, there was an underlying need for something more fundamental: a clearer understanding of the firm's own identity.
The firm had a strong project portfolio and a high level of creative ability, but lacked a cohesive way of articulating and communicating what set it apart – both internally and externally.
Communication happened mainly through individual projects rather than as a unified narrative, and there were limited structures in place for continuously creating and using content in the business.
INSIGHT & EXECUTION
The work shifted from producing a single film to building a deeper understanding and a long-term content structure.
01
EXPLORING IDENTITY
Through interviews, customer cases and dialogue with employees, we mapped out what Reflex stands for in practice – in projects, ways of working and culture.
CONTENT AS A SYSTEM
02
A number of customer case films were produced, showcasing real projects and collaborations. The material was used both as standalone content and as building blocks for a larger whole, including a compilation film for the anniversary event at Fotografiska in Stockholm..
03
INTERNAL ACTIVATION
Workshops were held to identify and train video ambassadors, enabling the organization to continue producing content and driving communication forward on its own.
RESULTS & VALUE
The work resulted in more than a communications boost – it created a clearer self-image and a platform for continued business development.
Clarity
Consistency
Productivity
Efficiency
Increased internal clarity around identity, offering and positioning.
Stronger and more consistent external communication, grounded in real projects.
Increased ability to produce and use content independently through internal ambassadors.
More effective use of content in sales and business conversations.
ABOUT REFLEX ARKITEKTER
Reflex creates architecture that shapes experiences and builds identity. The firm is behind several prestigious projects across Sweden, including Kineum in Gothenburg and Urban Escape in central Stockholm.